Unintentional Marketing Humour

I had to take a screenshot when I followed an article link in an email to land on this.


Right now you’ll either be chuckling, checking your own website for inconsistency, or installing a pop-up/ad blocker.




Supporting new British film ‘Meet Pursuit Delange’

Back when I was employed at Motorcycle News, I happened to have a conversation with a nice chap who had produced some kind of amazing mix of live action and graphic novel. The fact that it also had bikes in it basically combined three of the biggest loves of my life – comics, movies and motorcycles. It’s no wonder I was interested in finding out more.

The man behind the project, Howard Webster, is one of those people who seems to go from one fascinating project to the next, so I’m glad we kept in touch.

And his latest work is a new British film starring the likes of Jason Flemyng, Stephanie Leonidas, Colin Salmon and Right Said Fred.

If that doesn’t sound intriguing enough, there’s more…

After putting a call out for anyone interested in being an extra, and assuming that I didn’t end up on the editing room floor, it may be possible to catch a glimpse of me in the film. It’s a non-speaking, and indeed, non-acting role, as Howard wisely decline the chance to cast me as a leading man, and instead offered me the role of a media company executive. Fortunately it’s not featured in the trailer and therefore my ineptitude can’t affect the pre-release promotion.

What I can say is:

  1. The fact that I’ve kept in touch with people, and the fact that social media has made it easier, continues to lead to amazing opportunities years after we first connected.
  2. Making films is incredibly difficult and extremely hard work. So to get something made to a high standard, and with such a quality cast, is ruddy impressive. Especially when even the lowliest extra (me) was made to feel welcome and given as much help as was required on set.
  3. There really are an amazing amount of people on a film set. And despite having been filmed for various projects in the past, it’s incredibly hard not to stare at the expensive movie camera on rails a few feet away.
  4. I don’t know how much of the scene I was in made it to the final film. But I do know the script I heard was bloody funny. And the professional thespian required for the shoot, Ben Starr, was extremely talented, funny and very understanding about working with a group of people with varied and somewhat limited experience in many cases.
  5. Thanks to Howard, I’ve managed to tick something off my bucket list. Although I still need to finish writing my own scripts soon.
  6. I’ve never had as many admiring glances (I assume they were admiring) from ladies when walking through London as I did with the required makeup for filming.


If you can make it, the premiere of the film is on Thursday, October 1st, 2015 at the VUE Picadilly with a Q&A afterwards, and a second screening takes place on Friday, October 2nd in the afternoon. Both are part of the Raindance Film Festival and are very reasonably priced…



Why Television and Radio Won’t Die

Last night I started watching The Wolverine. Before you judge, let me state that it happened to be on Amazon Prime, and I’ve read, re-read and indeed re-purchased the Wolverine Graphic Novel after mistakenly lending it to people over the years.

It was late and I was weak.

In fact it was late enough that about half of the way through the film I decided to take a break and get some sleep. So when I stopped working to grab some lunch today, it seemed like a good time to finish the film off. Except that I couldn’t.

The process went something like this:

  • Go to Amazon Prime Video and search for Wolverine, as the main pages only want to show me new films/TV shows.
  • Click to view.
  • Wait ages.
  • Get a Silverlight error message.
  • Try again.
  • Get the same Silverlight error message.
  • Sigh deeply, then go to Settings, and select the Flash player.
  • Go back to Amazon Prime Video and get a Silverlight error message. Return to settings, and back to the video and then it loads in Flash.
  • Watch approximately 2-3 minutes of the film with 60 second intervals for it to buffer.
  • Go back to Settings, revert to Silverlight and spend a minute or two reading the Troubleshooting Guide.
  • Download the Silverlight Diagnostic Tool as recommended and watch as it fails to find the problem.
  • Restart Router. Restart PC.
  • Realise that I’ve finished my lunch and gone way over the time I’d planned to spend.
  • Cry a little inside.
  • Decide to give it one last try just to see what happens. Silverlight etc doesn’t have a problem, but in the process I seem to be watching the film from the beginning again
  • Cry a little more inside.

And this is exactly why broadcast television and radio won’t die.


In order of problems viewing:

  • Amazon Instant Video – 1-2 problems per month
  • Virgin Media Digital Box – 1 problem every few months
  • Broadcast TV and Radio – I can remember 1 problem when someone stole cabling supplying one of the transmitters in Peterborough a few years ago.

But it’s not as simple as blaming Amazon, Netflix, Hulu or Youtube for a poor video experience.

Or Silverlight, Flash or HTML5.

Or Virgin, Sky, BT or other ISPs.

Or someone else in the house using a different device for gaming, streaming or downloading Wikipedia en masse.

Or all the neighbours deciding this is the exact time they all want to stream something as well.

Because the problem with internet television and radio is that it could be any part of the chain that causes an issue, and generally it’s down to the individual to figure it out.

The rationale is easy to understand – no service can provide effective troubleshooting for every individual combination of internet, viewing device and browser. But even as someone who has picked up reasonable technical knowledge over the years, it’s a massive pain in the arse.

Is it the software, the browser, the PC,  the wifi, the router, or the ISP? The diagnostics told me it was Silverlight, my observations were that my connections seemed to be running slowly, and restarting an entirely different piece of hardware fixed everything, and Silverlight runs fine again.


Meanwhile I can turn on a television or radio in a matter of seconds and enjoy whatever is available with simplicity and reliability. And if there’s a problem viewing, it’s either:

  • The TV is broken. Replace.
  • The transmitter is broken.
  • The end of the world has begun.

I love streaming films, TV and music on-demand, and accessing shows and artists I’d have never discovered and spent money on. But it’s hard to defend something which takes a working knowledge of IT to operate.

It’s why I worry about Net Neutrality, and the horrific idea that the EU could be moving towards accepting a two-tier internet. Access to a decent broadband speed is an infrastructure required by everyone – without it you limit the ability of individuals and startups in favour of the dominant players being able to mask the fact their services are inefficient.

It’s why I worry about curbing the BBC as a free-to-air service which is able to share information, education and news to anyone regardless of their devices or ISP.

And it’s why a part of me worries every time Spotify unveils new features, or Amazon tries to deliver a new technological innovation. Because it means that there are less people working in the boring ‘Just make it work’ department.

Years ago, I would have happily predicted the imminent demise of print and broadcast media in favour of digital services. All this time later, and I’m still waiting for something approaching reliability to make it conceivable.

On the plus side, the original comics are still awesome. And still work perfectly 33 years after they were first released.


No Wonder Spotify Needs More Data…

So Spotify has been experiencing a backlash after updating the terms and conditions of their service to access more user data. As always, the outcry will be short-lived unless the small percentage of paying users like myself actually stop a meaningful number of subscriptions.

But it’s made me look again at the ‘Discover Weekly’ playlist that is automatically generated for me and it’s no wonder Spotify needs more data.

  • 30 songs.
  • And 11 or 12 of them I can immediately spot are artists I already have in playlists.
  • 2 or 3 are songs I already have in playlists.
  • And from the rest, another 3 or 4 are songs I wouldn’t put in a playlist in you paid me.

So the success rate in actually finding me something I want to discover is less than 1 in 3. And this is the entertainment data revolution.

You could find a similar success rate by randomly throwing charity shop CDs into a plastic bag and taking them home…

Instead of trying to collate more data, it’d be easier if Spotify just integrated a decent personal recommendation service, like the now-closing ThisIsMyJam. And not keep rolling out a more and more bloated desktop client which has a new version to download almost daily at this point…

On the plus side, the Fresh Finds playlist is still pretty interesting, and there’s the un-algorithmically bollocksed list of New Releases.

Meanwhile Amazon works on the theory that if I’ve watched one police drama via Instant Video, that’s likely to be all I ever want to watch in the future, and Youtube can only recommend a random selection of Vice Media documentaries and the last two American standup comedians I watched. Watching 20 minutes of Amy Schumer apparently means I need to see six interviews with her from American TV shows.

Basically all the data, privacy and information we’re freely giving to large companies results in recommendations as helpful as throwing a dart across the room at an open TV guide.

Meanwhile I finally got around to buying a CD of a live tour I went to see about 7 or so years ago…


I’ll look forward to seeing it start appearing in recommendations across all my usual music and entertainment services in about 6 months time….






Fascinating Read About Target Markets in Videogames

There’s an interesting article by Sergey Galyonkin on Medium titled, Your Target Audience Doesn’t Exist, and looking at how PC gaming data from Steam shows that there’s a ‘World of Warcraft’ audience, rather than one for MMORPGs, and a ‘DOTA 2’ audience rather than one for MOBA gaming.

So the result is that certain games create a specific market, but when companies and marketers plan releases, they assume there’s a general market for MMORPGs, MOBAs, First-Person Shooters etc, and that they just need to capture a percentage of it. Which doesn’t actually exist.

In addition to the data Sergey provides on Steam PC gaming, it certainly rings true in my experience. Even if Call of Duty isn’t the only first person shooter around, any gamer can probably name the 3 or 4 titles which own that vertical. In racing games, there are few cross-platform titles which capture the attention of Sony-specific Gran Turismo and Microsoft’s Forza Motorsport (And I’ve spent a fair while looking at FPS games and Racing games).

Picture of a market asking Is your target market really there?

Is your target market really there?

But I’ve started wondering how far that same effect occurs beyond videogames. Entertainment seems the next logical place to look – If people obsessively listen to Beat The Champ by The Mountain Goats (Spotify link), do they want more American indie music? More songs about classic wrestling heroes and themes? Or could it be possible that we only really need one eloquent collection of wrestling themed songs in our life?

In movies, studios tend to emulate the best guesses of other studios and recent success. After all, it’s an industry where William Goldman’s excellent ‘Adventures in the Screen Trade’ has been endlessly quoted;

“Nobody knows anything…… Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.”

So if you’ve watched every Fast ‘n’ Furious, do you need the Need for Speed film?

I can answer that question, because you can enjoy the increasingly unbelievable and trashy action adventure of the Fast ‘n’ Furious series, but Need for Speed manages to make racing supercars tedious. Meanwhile 200MPH is often claimed as the worst car film of all time for good reason.

But does it go further than that?

In business and marketing everyone has obsessed over data as the answer to all uncertainty. With enough big data, we can examine the past and present to apparently predict the future as well. Hence the problems when a target set-in-stone isn’t met and exceeded on schedule. And the potential business collapse when share prices are affected.

But the data on videogames suggests that existing general markets don’t necessarily exist. Do we need more than one Facebook or Twitter? How many apps does the average person actually use? (The answer is a handful)?

How much of the explosion of craft beer, coffee and food companies is due to forecasting the potential to steal a 1% market share of the 30+ male beer buying consumer, and how much is based on making something brilliant and then getting to know customers personally?

It’s not about discarding all your data. It’s about using the right data in the right way, and not seeing it as the sole motivation. And with that, we go back to the likes of Henry Ford and Steve Jobs.

“If we used data on existing target audiences, all we’ll build are faster horses”, as Ford might say now…


Internet services I have loved and lost…

After thinking about the closure of ThisIsMyJam, I started to think about what services I truly miss after 15 years+ online. And it’s a surprisingly short list.


Homestead: It turns out Homestead is actually still in operation. But having used it as a free website builder back when it launched in 1998, I could have sworn that it closed down existing sites at some point fairly early on. It’s certainly changed hands a few time, whilst the design examples don’t seem to reflect modern websites. It introduced me to concepts like blogging and creating websites without learning about HTML and databases, which in hindsight probably wasn’t the most valuable way to do things. Certainly my early projects like a listing and review service for pubs might have been more viable had they evolved into something like FancyAPint, rather than an early WYSWIG rival to GeoCities. And it means I have no archive of those early days, compared to my blogging on Blogger, which was then imported to WordPress and the archives of this and my main business site.


The Loaded Magazine Chat Room: At the end of the last century I went to live in America to study for a year. And discovered relatively fast university internet. As a result, I suddenly became a far heavier web user than when a 56k dial-up connection was my only link to the world (and was again when I returned to the UK).

But while cool internet veterans refer to their time on Usenet, Listserv and ICQ, I somehow ended up hanging out in the chat room of the Loaded Magazine website. It was a link back home, and a place to hang out and talk about all sorts of things. I had some friends and made some great new buddies in America, but when I needed to vent, and I couldn’t think about the cost of phoning the UK, it was perfect.

I can’t remember exactly when it closed, as my time there slowed down a bit when I relied on an AOL dialup account at home. But it introduced me to the concept of online communities, which informed my work at places like MCN, where managing the chat rooms and forums were an early task. And a couple of years ago, I spotted a familiar username on a videogame forum, which turned out to be one of the Loaded friends from 10+ years earlier.



Possibly a little too melodramatic, but still…

Google Reader: Now we can finally jump to this century. Plenty of time and services had been and gone – but although losing them was an inconvenience, it wasn’t something that stuck with me.

Not so Google Reader.

I was never sure that RSS would catch on with a general audience. But it was invaluable to most of the people I wanted to connect with online. For work and learning, it was a great way to keep up when most people were actively focused on blogging as their prime way of sharing. And the social features were incredibly important to that.

Several of the people I valued most on Google Reader were people I wouldn’t have necessarily been friends with on Facebook. Twitter launched a year later, Facebook hadn’t added the ‘Follow’ option, and I didn’t really want to stay in touch socially with all the people I connected with on Google Reader. I just wanted to be able to learn what they were reading and cared about enough to share. And that was perfect.

Alternatives have grown, such as Feedly, but the rise of social networks and drop in blogging and RSS for many people means that it hasn’t caught on in quite the same way. And the social side of RSS readers seems to have lost critical mass forever.


ThisIsMyJam: See the link above, but slower paced sharing and the focus on music means it’ll occupy a similar place to Reader in allowing me to see what songs were most important to people who I may never want to connect with elsewhere.


I’d be really interested to know what services you miss? And what services you’re currently worried might disappear? I’m currently wondering about the future of social bookmarking, especially Diigo and Delicious, for example.


Sadface as ThisIsMyJam closes

I can totally understand why projects close. People encounter changes in their lives, the internet and mobile are constantly evolving, and the ideas, services and APIs something relies on may not be something that’s actually sustainable.

I remember when microblogging was all the rage, and when the likes of Rejaw and Pownce shut down. Or when videogames I played closed their online services. Or when Google inevitably closed another experiment in social and collaboration – Reader, Wave, Orkut, etc. This blog has been going longer than some of those services lasted – and my real introduction to the internet and the world wide web started around the same time as Google. So it’s rare that a service closing really affects me. The last time I was sad about something closing was when Google Reader ceased operations – despite some of the alternatives that have since launched, it felt like both the use of RSS and the social side of the service weren’t going to make a comeback, and it’s proved right.

So I was a bit surprised at how sad I felt to see an announcement last night that ThisIsMyJam is closing.


It’s being done in the right way. The creators have explained the reasons for the decision, the content is being archived rather than taken offline, and the challenges around APIs and streaming music are fairly well known.

And yet I’m still sad, and I wanted to explore why…

  • Slow sharing is great. As much as I enjoy using Spotify, the desktop client gets more and more bloated with every new feature, which hurts on a crappy connection. And the social side is just way too overwhelming to follow more than a handful of people. ThisIsMyJam allowed me to actually connect with a decent number of people over the course of a Sunday night listening session and get to know their tastes over time.
  • It was great for discovering new music. Having really got to know people by their tastes, it wasn’t surprising that when they listed something I hadn’t heard, I generally enjoyed it. By contrast, I generally end up using ‘Related Artists’ on Spotify or their new Discover/Fresh playlists, which seems to be much more hit and miss, and far more time consuming.
  • It encouraged far more considered sharing. Generally I posted 1 track per week when reminded, or sometimes less. But it meant I carefully considered what song really mattered to me at that time, compared to the endless cycle of updates on every other social network.
  • It’s an effective memory collection – and scrobbling collects almost everything I listen to, which is a huge mess of data occasionally corrupted by sharing listening with family and friends. While it’s nice to know I listen to a lot of Pearl Jam, it’s more memorable to see when I picked a specific track and the reasoning behind it. Since 2011, a lot has changed, and it’s interesting to see how my music choices reflected that.
  • Sharing to other services was also easy. I don’t want to bore everyone by streaming every song I play to Twitter, Facebook, Tumblr etc, but I enjoyed sharing one song a week and seeing what reactions it got.
  • In some ways it feels less personal than similar services. For instance, a site called Tastebuds also allows music sharing, but it started as more of a music-based dating and social network. I don’t have to like someone to like their taste in music.


I can honestly say I’m going to miss ThisIsMyJam, and the music I discovered. I’ll particularly miss those people who I followed solely on TIMJ, as we were purely musical friends. And I’m not sure there’s anything to fill the gap – is undergoing a redesign, and Spotify, Apple Music, Rdio, Pandora etc all seem hell bent on blending algorithms, human curation and bloating the experience with as much extraneous stuff as possible.

Farewell, ThisIsMyJam. You were great while you lasted…


Robots under threat from child bullies

Despite the legitimate fears of the combination of artificial intelligence, algorithms and robotics potentially bringing us closer to the Technological Singularity, robots will face some substantial risks themselves. Particularly from a breed of young and curious potential John Connors. Turns out Edward Furlong might have been a bit older than the real risk to our robotic overlords – children.

The robot had to be programmed to evade smaller humans and head towards those over 4 feet 6 inches. Lets hope the tiny robot tormentors don’t discover stilts.

But there’s some interesting and possibly disturbing research in a paper “Why Do Children Abuse Robots?” (PDF).

some children frequently obstructed the robot’s path regardless of the robot’s utterance requesting for the children to stop the obstruction, covered up the robot’s eyes with their hands, and beat the robot’s head … we found that the majority of [the children] did not regard the robot as just a machine, but a human-like entity.

Aside from the recognition from my own childhood that kids can often be evil little beings seemingly for the sake of it, and that the same cruelty has been inflicted on insects, animals and other kids, it does have implications for the future. If nothing else, at least the next generation will be well-prepared for careers on Youtube in gadget teardowns and destruction.


The new Kindle Paperwhite looks good…

I’ve had a Kindle for several years, but for the first time, I’m tempted to upgrade to the New Kindle Paperwhite. And it’s largely for the new Bookerly font being used.

I have an Old Kindle, which does the job (And is now £69.99 without Special Offers on the lock screen). And it still does the job more than adequately.

But it is a little tiring to read, and a lot of that is down to the font.

Plus the new Paperwhite has a higher-resolution 300 ppi display, and has a built-in front light which means I don’t have to find a decent light source every time I want to read a few pages.

And the best thing is that it’s still a dedicated E-reader. No apps, emails, notifications etc to distract me from what I’m actually reading… It’s rare that I even use any of the features – although being able to search through books to find a particular passage did come in handy for my last blog post.

I’ve even come round to the idea of paying the one-off £60 extra for 3G connectivity – I don’t often need it, but considering my current Kindle shows no signs of becoming irrelevant after a few years, it’s not such a big cost to be spread over the course of a few years…

Now to decide whether the Bookerly font and other improvements are worth the difference between the previous 6th Generation Kindle Paperwhite at £99, or the New Kindle Paperwhite at £119.99. The longevity of the Kindle suggests it is…


Capturing audio won’t help personal lives

I’ve just been reading about a new wearable called Kapture which is a wearable wristband which will save a 60 second audio clip from within a 5-foot radius on your wrist.

It’s similar to existing smartphone apps but being implemented in a wristband means it’s easier to use and doesn’t flatten your phone battery. It had a successful Kickstarter campaign a couple of years ago and will begin shipping soon.

But I couldn’t help remembering a passage from one of my favourite books, Makers by Cory Doctorow

One of the main characters, Perry, talks about the fact his mum would often change her mind, so he recorded her on a mini tape recorder. Rather than solving the issue

“…she said it didn’t matter what she’d said that morning, she was my mother and I had chores to do and no how was I going anywhere now that I’d started sneaking around the house with a hidden recorder. She took it away and threw it in the trash. And to top it off, she called me ‘J.Edgar’ for a month”

It’s part of a conversation about using RFID tags to remind people about their chores and why it’s not a great idea for a harmonious household.

And having had plenty of disagreements with family members over whether someone said a particular phrase, or how they said it etc, I can testify that the facts don’t matter as much as the perceptions people already have…

Obviously there are useful applications for recorders – business meetings, conferences etc. But I wonder whether it’ll be perceived in the same way as Google Glass if the end result is made public – obviously the big difference is you can record people in secret and they will never know unless you share it somewhere.


Incidentally, the pricing on Amazon has long been a subject of debate and discussion when it throws up unusual prices for specific books. And it happened when I was researching the link above: Weird Amazon Pricing for Makers

If you go to the Kindle Edition, the other formats range from 1p for a hardback. But in the search listings, the paperback comes in at £25.25 and the Hardcover is £54.73! And both routes lead to a hardback page with the same October 2009 publication date. Signed and first edition copies are currently less than £20…

The other alternative is to go direct to Cory Doctorow’s site and enjoy the fact his work is usually licensed under Creative Commons. Fortunately, having downloaded a free copy of Makers originally, I bought a few hardcover copies for people as presents, so I just need to retrieve them and apparently cash in!