Judging by the amount of social media shares, plenty of people were wondered ‘How Floyd Mayweather and Justin Bieber bonded over an app‘. TL:DR – they’re both investors in an app called Shots.
Celebrities from Ashton Kutcher to Will.i.am has invested in tech companies or developed tech products. It seems like years since Alica Keyes was signed up by BlackBerry as their Global Creative Director, which ended in January 2014 after just 12 months.
It’s no longer worth remarking on journalists leaving esteemed publications to become bloggers. Or the massive prices paid for startups which may not have produced significant profits.
Whatever the questions being asked, it seems like the answer is simple – technology.
The population of the UK is mostly connected via PCs, tablets and smartphones, and the majority of people are connected via social networks, apps and casual games. It’s increasingly rare to find anyone not on Facebook or Clash of Clans – or to find a child who isn’t familiar with Minecraft or Youtube.
The mainstream media now carries news about the latest technology and can see big enough audiences to schedule full programmes on topics like 3D printing and artificial intelligence.
- In some ways that’s amazingly great – I’ve loved technology as long as I can remember.
- But in some ways it’s worrying – when all you have is technology, every problem looks like an application.
For all the transformational power of the internet, we’re still governed by politicians who we can’t trust, and a small group of mega-corporations who can’t effectively be controlled.
We’ve yet to see print publications finally become marginalised. Most big media companies have now had time to adapt and evolve rather than become extinct. And the biggest contributors to open source projects like Linux now come from developers employed by large corporations.
Meanwhile we still have war, famine and greater financial inequality than ever. Statistically we’re safer in the developed Western world than ever in human history, but we’re bombarded with reports of potential threats to us in greater volumes than could have been imagined.
The myth that ‘anyone can be a success’ has spread from America to envelope the whole internet, despite the fact that only a percentage of businesses will ever be successful until enough virtual currencies and bots are developed to create infinite consumption.
Meanwhile we seem to have many of the same problems which have faced society for hundreds of years, and as Gamergate has shown so well, we’ve made little progress. Because rather than asking questions about politics, society and business which mean challenging assumptions and investing huge amounts of time and resource into making a significant change, it’s easier to announce a new software platform or app. And most of us (me included) are too busy trying to scrape a living in between liking updates and checking into games to do more than sign the occasional e-petition.