I probably ignore about 80% of the Kickstarter-based PR emails I get. Either they’re hugely irrelevant to any of the sites I run, or they’re ridiculously optimistic.
But I’ve been intrigued by Cosy. It’s a smart heating system which is controlled by an app, includes a thermostat/docking station which is portable, and has been developed just down the road from me in Cambridge.
It’s got a £20,000 goal to reach by April 14th, and so far more than £13,000 has been raised so there’s quite a way to go. It’ll be a shame if it doesn’t make it – almost every gadget I want or need is being produced in America, and is usually either unavailable in the UK or takes years to arrive.
I do wonder whether the relative lack of interest compared to earlier U.S based campaigns – is it a sign of the more jaded attitude people now have to Kickstarter campaigns, or is it a reflection on the fact it’s a UK based project? It’d be interesting to see Kickstarter campaign success/pledges by geography to see whether UK-based campaigns are at a disadvantage…