Motorcycle inspiration… Identifying new market opportunities

I find this video feature and interview interesting for a few reasons. As a biker, the motorcycles and interview are interesting, and I’m always interested in how people shoot automotive videos. Plus I do have a small role in helping out with bike site, and have clients in the motorcycle and car spaces.

As a business owner, I also found it interesting to see how Cleveland CycleWerks came up with their new bikes, in terms of doing something different to the established brands. The market previously had brands like Harley-Davidson at the high end, or unknown Chinese brands at the low end – so it certainly seems like there’s a very valid gap for affordable, American motorcycles.