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Patagonia ad shows a company taking a stand…

September 4, 2017 By DanThornton Leave a Comment

There’s lots of debates about corporate social responsibility, mission statements, and building a business around beliefs etc.

But this advert by Patagonia is pretty clear.

It’s increasingly clear that a company either has an obvious purpose beyond simply existing, or it will forever have to compete on attributes (price, convenience etc) that will be increasingly harder and less profitable due to competition.

The first supermarket had it relatively easy and profitable for a while. Now the margins are slim and there are rivals everywhere, from the low-end to the high.  But it’s much harder to compete with a company that has a clear and evident purpose. Is your outdoor clothing company going to go further in protecting the environment that Patagonia, for example? It’s possible, but it’ll be harder than cloning a jacket and charging 10% less.

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Filed Under: Business Tagged With: business model, business strategy, marketing, patagonia

78 Days of Vape

September 3, 2017 By DanThornton Leave a Comment

Bit of an odd number, but I haven’t updated on my vaping/exercise progress in a while. Mainly because I took time away from work and the internet while my son visited. So my push up and squat routine continued, but supplemented by visits to the countryside, and massive ice cream desserts.

So it’s 18 more days since my last cigarette. And it’s now 2 days since switching permanently to 6mg nicotine eliquid from 12mg. I’d mixed the two a bit to try and wean myself down in preparation. And then used the wrong strength liquid for a day out with my son and didn’t really notice. Having spent the weekend at the lower strength, I have vaped more, but not double the amount. Halving the nicotine means I’m probably vaping 3ml per day compared to 2ml usually. And that will probably come down soon.

So the totals to date:

  • 1,170 cigarettes not smoked. (Quite a nice big number to encourage me further)
  • £585 of cigarettes not bought.
  • Total cost of vaping so far: Kit £92. Liquids and coils £124.50. Total £216.50
  • Savings: £368.50.
  • Potentially at 10 minutes per cigarette, 195 hours, or just over 8 days of live regained.
  • Plus I’ve moved up to 30 push-ups and 30 squats every day, which works out at about 730 push-ups and 730 squats over 32 days.

And having bought 60 ml of liquid (6 x 10ml bottles for £24 total), that should last me 2-3 weeks. So no need to spend anything else for a bit. That should take my savings towards £500, since stopping smoking under 3 months ago (Based on buying Marlboro at UK supermarket prices).

I’m hoping some studies on the relative nicotine inhalation/absorption will be released between cigarettes and vaping, and also more detailed information on what conditions were actually set. For instance, the newspapers reported a while ago that vaping was apparently as bad for you as smoking, based on the idea that you got as much nicotine from vaping as smoking. Except it was based on 30 minutes vaping vs 5 minutes smoking, and nowhere seemed to actually have info on which strength liquid was used, what strength cigarettes, what wattage, or the average inhalations per minute etc. As someone who could smoke a Marlboro Red in under 3 minutes, and also only ever vapes for 5-10 minutes at a time, it’s a pretty meaningless bit of information portrayed in a pretty sketchy manner.

The actual scientific reviews all suggest that vaping is much more preferable to smoking as a cessation aid or as an alternative. For instance, the Cochrane Review or e-Cigarettes.

 

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Filed Under: Life Tagged With: vape, vaping

60 Days of Vaping

August 16, 2017 By DanThornton Leave a Comment

Another update as I’ve now hit the two month mark since smoking my last cigarette. For the last 60 days, I’ve been happily vaping and I’m not even tempted when standing next to someone smoking tobacco.

Which is nice.

I’m still mainly on 12mg liquid, but have been starting to experiment with 6mg during the day, and it’s slowly becoming normal. At some point I’ll need to just make the switch permanently…

60 Days of Vaping Totals:

  • 900 cigarettes not smoked.
  • £450 of cigarettes not bought.
  • Total cost of vaping so far: Kit £92. Liquids and coils £100.50. Total £192.50.
  • Savings: £257.50
  • Potentially: 150 hours of life, or 6.25 days regained.
  • And I’ve also managed 280+ push-ups and 280+ squats over the last 14 days.

So I’m healthier and £250 better off after two months. I’m pretty happy with that!

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Filed Under: Life Tagged With: vape, vaper, vaping

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Dan

Sidebar Profile Founder at TheWayoftheWeb and Hot Mod Media. Go there for Content, Marketing and Business. Co-founder, Digital People in Peterborough and dogsbody at Peterborough STEM Festival. Stay here for more personal stuff, pop culture, and other loosely related cool stuff. More about me.

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